SPP up as Hanse, airBaltic and LSG adopt novel approach to boutique sales

Hanse Distribution has teamed up with LSG Riga (RIX) and airBaltic to launch a fresh initiative that has sparked onboard commercial revenues.
Coinciding with the launch of airBaltic’s first flights on 18 May, a double-page flyer with an F&B offer on one side and a €19.90/US$22.50 perfumes promotion on the other was introduced.